Our Mission

Building a community of BIPOC animal rights advocates by empowering their activism and providing them professional and personal development.

We aim to increase the number of BIPOC individuals who participate in animal activism by advocating for collective liberation through animal rights, particularly in marginalized areas and communities that are disproportionately affected by the animal industrial complex.

In order to effectively eradicate animal industries, we maintain that the grassroots animal advocacy movement must actively welcome and amplify BIPOC voices, build bridges with other movements and communities, and recognize the interconnectedness between various systems of oppression.

 

Our Founder

Christopher “Soul” Eubanks is a social justice advocate, international public speaker and nonprofit director raised in Atlanta, Ga that has dedicated himself to doing advocacy work that advocates for collective liberation. After learning the horrors of animal exploitation, Christopher became vegan, began doing community organizing and helped to co-organize Atlanta’s first ever animal rights march. He has spoken across the globe from South Africa to Harvard University. Christopher has been featured in Vox Media’s Future Perfect 50, this series highlights 50 individuals around the world composed of thinkers, activists, and scholars working on solutions to today’s and tomorrow’s biggest problems. Christopher is the founder of APEX Advocacy, a nonprofit animal rights organization that teaches grassroots activism and creates various campaigns to empower Black, Indigenous and People of color to advocate for animal rights.


Our Board of Directors

Kendrick Romonzo
(he/him)

Social Illz
Founder

Las Vegas Community Organizer

Meghana Rajanahally
(she/her/they/them)

Thrive Philanthropy
Finance and Operations Manager

 
 

Our Team

Yvette Baker
(she/her)

Director of Activism & Community Impact

  • Yvette Baker is a Los Angeles-based writer, social critic, and total liberation activist. Her work and activism have been devoted to exposing and critically analyzing the intersections of human and beyond-human oppression through an Afro-Indigenous lens, aiming to empower the vegan movement as a movement for total liberation.

    She has been a lifelong social justice advocate, with her efforts crossing into the animal rights movement at a young age. She has worked with various animal rights organizations as an educator and grassroots organizer, highlighting the need to understand systemic oppression and the principle of collective liberation as one of the most effective tools to build bridges between movements and work together toward common goals.

MaryAnn Montalvo
(she/her)

Director of Operations

  • MaryAnn is a social justice advocate based in Arizona. A "forever student," her life changed trajectory after learning about the grim realities of industrialized animal agriculture. After listening to those in her community about how food choices and social justice issues are intertwined, she then geared her efforts towards collective liberation education.

    As a result, she has spent nearly decade educating others about the intersectional connections of their food choices in addition to helping those curious in adopting vegan lifestyles. She lives by the philosophy that there are many callings and roles that need to be involved to reach a de-colonial, collective liberation. As such, she has taken a more operational approach to her advocacy, since reaching liberation also requires someone making sure everything is running smoothly behind the scenes!

Elizabeth Leach
(she/her)

Director of Brand & Web Development

  • Elizabeth is a graphic designer and illustrator based in New Jersey. A life-long animal lover, it wasn’t until she made the choice to go vegan in 2019 that her actions finally aligned with her values, and it changed her life. Since then her career has taken a deliberate turn towards advocacy for animal liberation. She has a BFA in graphic design from The College of New Jersey.

    Elizabeth is currently a designer at APEX Advocacy, a self-employed freelance designer, and an equine caretaker at Goats of Anarchy, a sanctuary that specializes in rescuing disabled farmed animals.

Yasmin Badshamiah
(she/they)

Director of Communications & Digital Strategy

  • Yasmin Badshamiah is a communications strategist and collaborator focused on abolition, animal liberation, and collective care. A multiracial queer femme, survivor, mother, and immigrant settler, they bring 17 years of vegan practice and a deep commitment to decolonial ethics into every part of their work.

    Living in the so-called United States set off a process of learning and unlearning: about power, survival, responsibility, and what it means to build in a place designed to exploit. That path sharpened their understanding of communication as both political work and care work. Whether shaping strategy, writing poetry, or building sanctuary through mutual aid, Yasmin moves with tenderness, precision, and fire.

    For them, language is a site of accountability - rooted in lived experience, embodied listening, and collective imagination. They create space for belonging and transformation, always in service to collective liberation.

    To stay tethered to spirit, Yasmin hikes forest trails, collaborates with comrades, roots for her daughter at track meets, DJs (mostly for the housecats), reads and learns with reverence about legacies of struggle, returns often to June Jordan, birdwatches/listens, strength trains, and dances (more of that, please!).

 

Our Volunteers

Nikki Botha
(she/her)

  • Nikki, veteran activist with 20 years experience, is a South African who grew up in a white supremacy household during apartheid. This and a difficult childhood fuelled an unwavering sense of justice which led to her passion for intersectional liberationism. 

    Other than dedicating her life to make tangible change in society, she is also an international vegan catering chef; a qualified private investigator; completed courses in criminal intelligence, wildlife forensics and is currently pursuing her law degree with a focus on international human rights and animal law. She has traveled the world documenting and investigating animal cruelty and abuse and has spent time in a foreign jail for her efforts. 

    In her own words: “After a few years of volunteering for Apex Advocacy, I still feel so unbelievably blessed and privileged to be part of such an incredible, dynamic team and I cannot be prouder to stand shoulder to shoulder with each team member in the fight for total liberation! How lucky am I to know such wonderous people?”

Fernando C.
(he/him/el)

  • Fernando was born and raised 8600 ft up in the Andes, in Bogotá, Colombia. He first got involved in anti-bullfighting campaigns in his hometown during the late 1990s, after which he co-founded Verdadera Compasión, the first organization in the country to embrace ethical veganism as a core tenet of animal liberation. He immigrated to the United States in 2003 and has volunteered and organized for different animal rights and vegan food justice organizations since then. Due to his experience growing up in a war torn country, his activism focuses on the intersection between human conflict and animal rights. In his spare time, he can be found in the mountains either rock climbing, hiking or backpacking; taking pictures, discussing the latest findings in particle physics, or any writings related to 17th-century philosopher Baruch Spinoza.

Marissa Valladolid
(she/her)

  • With her mind made up and a stroke of luck, Marissa made animal advocacy her full-time gig within a few months of becoming vegan. For eight years she has focused primarily on ending the exploitation of farmed animals. Digital marketing and fundraising is her speciality—well suited for her introverted, problem-solving nature. She quietly thrives on self-competition too. Now, as a volunteer with APEX, she’s excited to evolve her activism into a truer, more intersectional form.  “I’m profoundly grateful and honored to know this group of passionate, creative, and deeply caring rebels.”

    Marissa lives in her hometown of Ventura, CA, with her best friends Romeo and Cruz. 🐶🐶

 

Adam Hicks
(he/him)

Community Documentary Night

  • Adam Hicks is an educator and organizer from Sandy Springs, GA. His organizing outside of the schools is focused on education through service, coordinating volunteers for hiking trail cleanups, to support an urban farm that provides fresh produce to Atlanta’s food insecure, and help care for the animals at Full Circle and Farm of the Free Animal Sanctuary

    He also organizes a group called Community Documentary Night, where he brings diverse people together online and in person to watch and discuss documentaries on a range of topics. He partnered with APEX for Special Virtual Documentary Nights in 20242023, and 2022, and continues to support our work today.

 

Our P.A.A.W. Advisory Committee

Kim Reece
(she/her)

P.A.A.W. Event Planner

  • Kim Reece is based in occupied Potawatomi territory (currently recognized as Southwestern Michigan in the so-called United States). She has been working in left-leaning, non-profit spaces as an event planner and community organizer since 2010. Her zero tolerance policy for intentional harm, bullying and cruelty has been a guiding beacon in her work and personal life since her teenage years. What has radicalized her most, though, was experiencing pregnancy, giving birth and becoming a parent in the so-called US. This experience opened her mind and heart in many ways and allowed her to realize that all of the world's children are her own. Desiring for all of them to have a safe place to live - on a living, thriving planet where housing is for shelter and not for profit, where food and water are a right and where all beings can enjoy both bread and roses - has become her greatest passion. 

    Wanting every being to have their needs met, to be safe and seen as their whole, unique self is not a radical idea. Kim is right at home amongst like-minded comrades here at APEX, who tirelessly work towards this reality. Working with BIPOC leaders and activists here at APEX who are keeping the movement in motion and hold the answers to achieving a brighter, safer, more equitable future for all beings is her dream job. 

    Other than dedicating her life to make tangible change in society, she is also an international vegan catering chef; a qualified private investigator; completed courses in criminal intelligence, wildlife forensics and is currently pursuing her law degree with a focus on international human rights and animal law. She has traveled the world documenting and investigating animal cruelty and abuse and has spent time in a foreign jail for her efforts. 

    In her own words: “After a few years of volunteering for Apex Advocacy, I still feel so unbelievably blessed and privileged to be part of such an incredible, dynamic team and I cannot be prouder to stand shoulder to shoulder with each team member in the fight for total liberation! How lucky am I to know such wonderous people?”